联想英文广告语（通用19篇）

联想英文广告语（通用19篇）

联想英文广告语 篇1

long as you want.

Lenovo at your side.

Lenovo, together the power of the world.

Any of you, as you touch, either you play; to accompany you to chat, play with you, to accompany you to learn and work. Take me! Just a few thousand dollars ---- lenovo.

Lenovo into you, technology into you.

Human lost association, the world will be.

There are associations, there is life.

Lenovo, do not want to have to , it will meet the rules; technology, the Huacai Fei Yang. Technical and technical Wei Ran into its large device. Lenovo Zhaoyang.

To the world of technology and workers, magnificent Chiang Kai-shek; to the outstanding technology and workers, smooth round cooked; to the spirit of the technology and workers, exquisite chic.

联想英文广告语 篇2

ThinkPad S1 Yoga - let the heart, like a new point

ThinkPad X230s - all light body

ThinkPad T Series - Extreme Performance Professional Business

ThinkPad T440s - a powerful portable king

ThinkPad T440 - the perfect balance of performance and portability

ThinkPad W series - super graphics processing experts

ThinkPad L Series - business classic sound performance

ThinkPad W Series - Super graphics processing experts

ThinkPad E Series - cutting-edge choice

ThinkPad U Series - Feng Rui does not let the true color does not hide

ThinkPad New X1 Carbon - the new limit, to the light heavyweight role Zhaoyang

K2450 - Excellent Quality and Light Business

K4450A - light and convenient business efficient Zhaoyang

K29 - portable business Smart response

Zhaoyang E4430 - mainstream business economy and practical

ThinkCentre M Series - the flagship of high-performance all-around business

ThinkCentre M Series - high-performance all-round respect one

ThinkCentre E73 - all-around win change to strong help

Erazer Notebook N Series - German all-round application

Horizon Series - Relax the world

联想英文广告语 篇3

20xx Lenovo Tianyi advertising language

Design lit classic,

designed to trigger passion,

design open horizons; low tide, sweat, failure?

It does not matter, t

hat is my preparation for the victory;

beliefs allow no limit;

联想英文广告语 篇4

If you really want it 只要心够决

you'll push back pain 就能征服痛苦 use it

利用它

control it 控制它

if you really want it 只要心够决

living your dreams 实现你的梦想 if you really want it 只要心够决

learn from the fails 从挫折中学习 learn how to win 学习胜利

if you really want it 只要心够决

everything to your fire 将所有燃烧成激情 all the pain 所有痛苦 failures 失败

criticisms 批评

glory

荣耀

take the ball 出手夺球

take the last shot

出手绝杀

you can do anything you want to

你可以做到任何事

if you really want it

只要心够决

联想英文广告语 篇5

First, the company profile

After many years of development, has established a comprehensive quality management, scientific brand marketing, a mature sales network and efficient after-sales service. System, is committed to providing Chinese consumers with a dynamic, a type of sports life equipment. The face of a high degree of homogeneity of the industry competitive situation, Dell's sports industry in line with the trend of life, extreme sports as the carrier, the interpretation of freedom and vitality, challenge beyond the spirit of the brand; to show the trend of the streets, highlighting the young, cool brand personality , Qingli build the trend of China's sports life industry brand.

Second, comprehensive analysis

Third, the development of internal:

(1), the spirit of enterprise

Del Hui-Footwear Co., Ltd. uphold the "quality of survival, the credibility of development" business ideas, the implementation of brand strategy. Del Hui people soberly aware that only build first-class brand, first-class corporate culture, is the magic weapon of the modern enterprise. The company has always been adhering to the people-oriented, and create a family atmosphere, to build a warm home management philosophy, in the company to create a relaxed, friendly and honest human environment, creating a humanistic concern, mutual trust between employees, between upper and lower barrier-free communication, leading cadres Mutual exchange of views of the harmonious atmosphere, in order to promote the harmonious development of modern enterprise family culture to build a platform. The company has nearly 10,000 square meters of cultural venues, including medical rooms, libraries, table tennis room, basketball courts and other places, to facilitate staff to carry out amateur sports activities, and the purchase of table tennis, color TV sound, VCD and other equipment,Activities of the normal development to provide a guarantee; investment of several hundred thousand yuan on the staff canteen conducted a comprehensive renovation and transformation. Each year with "51", "11"

And other holidays, organized by the staff basketball, table tennis, poker games, chess games　And other activities, greatly enriched the amateur cultural life of company also pay attention to labor protection, caring for the health of employees and so on. Company employees also reflected in the care of the conscious attention to meet the psychological and spiritual needs of employees. The company regularly selected a number of outstanding awards in recognition of employees, loyal employees, advanced technical staff and other activities, greatly stimulated the staff love the enterprise, love the work of enthusiasm and promote the harmonious development of enterprises, and have been higher authorities as advanced grass-roots level Trade unions, workers advanced enterprises, advanced grass-roots party organizations such as a number of honorary titles.

After more than 20 years of Del Hui people's efforts, the company in 1999 was "well-known trademarks in Quanzhou City," the title in 20xx was named Fujian famous brand and brand-name products in Fujian in early 20xx, and in 20xx and 20xx for two consecutive years Was awarded as "Double Excellence Enterprise Award" by China Association of Enterprises with Foreign Investment. In 20xx, it was appraised as the "National Exemption Product Quality" by China Quality Inspection and Quarantine Administration. In 20xx, it was awarded "China Famous Trademark" and "China Famous Brand Product "of the honorary title.

(2), e-commerce In 20xx, the company identified the development of e-commerce channel development strategy. After a period of careful preparation, the company decided to officially landed e-commerce in 20xx.1.8 to Del Hui Taobao official flagship store as a breakthrough, started Dell e-commerce first battle. The market speaks on the ork is a brand to the rapid development of the guarantee. Del Hui's market correction is from 20xx, gradually from the wholesale market to the retail market, is the brand building needs, but also the brand to mature an important step in the overall layout of the head office, the number of retail outlets is our 20xx Year in the network construction of the rigid targets in various provinces and cities nationwide, in line with the principle of point to point in a very short period of time, 3500 retail outlets to build up, in this process, we almost did not take any detours.

(3), sales channels

Integrated sporting goods enterprises, is committed to sports shoes and accessories and research and development, production and marketing, is committed to providing Chinese consumers with fashion sports life equipment, and establish a comprehensive quality management, scientific brand marketing, mature sales network and efficient After - sales service system. Sales network, is an important factor in the development of the brand. Del Hui in the next year or two, while ensuring the basic security of the network, it will strive to establish an orderly operation, point and surface layout of the appropriate network system.

(4) the attitude of stability and progress

Into 20xx, Del-Hui companies stressed the importance of ensuring the number of retail networks at the same time, vigorously strengthen the quality of the retail network, store image as an important symbol of high-quality retail network. Del Hui in a very short period of time, introduced the image of Del-mei store standards, with this specification, so that dealers have a basis around, Sichuan, Nanchang, Quanzhou, Changchun flagship stores have been established, Del Hui's image has been obvious . With the growing maturity of the brand, Del benefits on the brand image of a more in-depth understanding of the surface of the vigorous, it is better to do some practical things down. In fact, to win the maximum profit, is the most convincing image, unrealistic to establish the image of the store over the standard, and finally make ends meet, difficult to support, hastily withdraw troops, this is a blow to the confidence of dealers, The impact of the brand will be very profound. Therefore, Del Hui company stressed that where to build shops, build a large number of stores, input-output ratio is much ... These problems should have a scientific and objective demonstration process, not hastily launched.

(5), enterprise competitiveness

As the special development of Jinjiang, most of the lack of corporate management personnel, the original management tools, management concepts backward, management has become the "bottleneck" of enterprise development. Into the brand competition is an important stage, many companies recognize that the management level will be involved in the competition and win the competition is a crucial factor. Mature enterprises need to have a reasonable core of the spirit. Management is an important condition for the formation of the spirit of enterprise. As a sporting goods company, with the spirit of sporting spirit of the corporate philosophy, corporate culture even more indispensable. For Del Hui, we can learn from the example of their ten years, or even decades of exploratory business practice for us to explore a successful management experience. Quality management, talent management, production management, customer management, financial management, logistics management, information management, etc. must be coordinated development, not neglected. Comprehensive strength is our guarantee for sustainable development.

Fourth, external factors

(1) celebrity endorsement

Delve Chinese famous brand ------ by the superstar "Jay Chou" image endorsement; full three-dimensional advertising investment, advertising including CCTV, local television, entertainment, sports and so on. Del Hui and Jay Chou and other stars through a number of entertainment programs and closely linked to social hot events in the movement elements on the basis of adding fashion, entertainment, leisure and other trend elements, the formation of the most differentiated product positioning, segment competitors, from the same Quality competition come to the fore.

(2) China National Mountaineering Team official strategic partner (3) reshape the brand and the Olympic business opportunities

After the Spring Festival in 20xx, the Chinese veteran class sports brand Del Hui LOGO, advertising language, brand English name and so quietly changed. These are just a prelude to Dell's brand promotion strategy. This year, Del Hui will set off a continuous three-year brand to enhance the storm, and all this goal, will point to the 20xx Beijing Olympic Games to bring sports opportunities.

In the process of brand strategy promotion for Del Hui, we found that shaping a strong brand to promote the development of enterprises to avoid price war and improve the premium, is the inevitable choice of sports shoes enterprises.

Heavy advertising packaging, light brand overall strategy has been a major weakness of Chinese enterprises. As a veteran of the Chinese sports brand, Del Hui did not indulge in recent years to achieve results, recognizing the current crisis situation. From 20xx onwards, according to the new brand strategy planning, Del Hui from the brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of integration, and around the brand awareness, image and other eight aspects Promotion.

One of the most intuitive performance is, Del Hui's advertising content has changed: the original English name for the branding of the alphabet "DEERHUI" into "DEER-WAY", advertising language "my personality" also replaced the "ON THE

WAY. LOGO English culture, will be the development trend of local brands and trends, the new English name is also more international, fashion sense, trust and sense of quality, is conducive to improving the brand's premium capabilities. Further reflect the brand positioning and core values, is conducive to the continuous improvement of brand image.

This year, Del Hui plans to add more than 700 stores, will use all the new decoration style. According to industry practice, a brand every two to three years, will store the store to upgrade the style, or even a face-lift. From the beginning of this year, Del Hui plans to use 3 years, the 2,000 stores across the country to gradually replace the new look.

(4), according to the flavor of the times, in the development of change

Speaking of why such a huge investment in human and material resources, the implementation of such a huge brand promotion strategy, Del Hui brand spokesman explained that the international sports brand, always according to different times breath, and constantly on the original meaning of the brand new upgrade and interpretation . In fact, with the arrival of the 20xx Beijing Olympics, the entire industry in the past two years in the rapid development of adjustment, the international brand from the raging, the domestic brands are constantly progress and enhance. If you do not grasp this opportunity, with the Olympic sports craze fade, this golden opportunity will be difficult to have. From the wholesale market fade out, is a painful choice, which means that part of the vested interest to give up, wholesale is a double-edged sword, simple process, you can put profits into the bag, and brand value in the process Serious damage, because the laissez-faire of the terminal, wholesale sales of a serious shackles of brand consolidation and expansion. Del Hui company to take the principle of walking on two legs, the use of geographical advantage in wholesale, while efforts to develop stores, shopping malls into the counter, to June 20xx statistics, Dell retail network has covered 85% of the local area. The formation of the retail network for Dell's brand promotion to create the basic conditions.

V. Summary

A hard work, a harvest. Del Hui to a placid calm and steady, quietly tapping the potential in the sneakers market, and has made gratifying achievements. Del Hui has access to the best image of Chinese enterprises AAA level, China International Leisure Products and Technology Exhibition Gold Award. 95 years was named hundreds of millions of people's favorite products - footwear Gold Award. 99 years, "China Quality Miles," the quality of fixed-line activities of the unit, in 20xx was named the famous brand in Fujian Province, access to Changsha Sports Expo business, showing two gold medals. In the future development of the new milestone, Del Hui Group will work together to continuously improve the internal management and brand management mechanism. As always, adhere to the brand development of the Road, in order to continuously accelerate and expand the implementation of Dell brand strategy, and strive to open up and innovation.

联想英文广告语 篇6

"Attend important occasions I wear it." Dai Bo clothing

Blue bird style, blue bird style! Bluebird brand clothing

Japanese kimono full of national characteristics

Simple and simple and casual casual clothing

New out of fabric, free to wash without deformation

Dual-use clothing, Spring and Autumn Safe

Sewing fine, the election of materials superior

Most of those models in the ad stand? Levi "sAction Slacks trousers

Only the wife knows the difference between Hanes and her underwear

Soft cotton underwear ---- of course, comfortable choice. San foriced cotton garments

The next five - color cotton, let it always bright

Elegant color, full of charm

Profit Xifu ------ to "hat" from people. Ying Xi Fu hat

Suitable for the public, cheap and good

Rich and flexible, fat and thin Safe

Simple and plain, sports clothing

Tigers, despite the leopard hole, for the independence of gold sheep pretty!Gold sheep licensing clothing

联想英文广告语 篇7

1. Words

大专： college graduate 职责：responsibility

本科： post-graduate 条件：qualification

研究生：after-graduate 熟练掌握：skilful in-------

文凭：diploma

擅长于：be good at-------------/ do well in------------

学士学位： Bachelor’s Degree

有*年的工作经验：* years work experience as-----

文学学士：B.A 有意者：anyone who interested in

理学学士：B.S个人简历：resume

ences Structure Step 3 Samples(model test 3)

Advanced Office Staff Wanted

Qualifications:

-College graduate and at least Band 4 in English;

-Good command in writing, management and social communication.

- Skillful in applying modern office software;

-3 years or more working experience is preferable

Qualified applicants will have interviews. If interested, please send a detailed resume in both English

and Chinese, a photo and a copy of diploma to our company via email.

Address: No.11 Yuangquan Road, Science Developing Zone, Tianjing

Zip Code: 342600

Tel :( 022)5233472

Fax:

Job Vacancy

We are Chinese International Trading Company based in Beijing. Now we have a vacancy to

fill for a secretary to work in our Agency in Changsha. You will need to be quick, accurate and

clean in the way you work. We expect you major in Chinese or English and have at least 3 years

experience. Your working time is often 8:30-11:30 a.m. and 2:00-5:00 p.m. from Monday to

Saturday. If you think you are what we are looking for, call Miss Liu on Tuesday morning on

4566778.

陶氏(Dow)化学公司是全球第五大化学公司，年销售量达200亿美元。陶氏生产化工产品、

塑料和农用产品，并为164个国家的客户提供服务。陶氏在世界各地拥有员工43,000人。

现诚聘秘书1人。

工作职责：准备月报及有关文件日常秘书工作

条件：英语或秘书专业学士学位至少两年秘书工作经验熟练掌握英语(写和说)以及计算机技能

Words for reference:

聘请：seek for 职责responsibilities 有关的related 日常的routine 学士学位Bachelor’s degree 资历(条件)qualification

A Job Vacancy

Dow Chemical Company is the fifth biggest chemical company of the world. Dow has the annual sales of $20 billion and more than 43,000 employees in the world. The company produces chemical products, plastics and products for agriculture. And it provides service for customers from 164 countries. Now the company is seeking for a secretary. Your responsibilities are to prepare monthly reports and related documents and to manage some routine secretary work. You will need to get Bachelor’s degree of English or Secretary major with at least two years’ experience of secretary. You should be good at English speaking, writing and computer operating. If you are interested in the job, Please send your resume to our company.

联想英文广告语 篇8

一、英文招聘广告的组成

英文招聘广告通常有如下此内容组成：

1、招聘单位的名称(The Name of the Recruiting Unit)

一般单独摆在第一行，排版时用粗体字， 以标题的形式出现。如：

Avon(Shanghai)Company Limited 上海雅芳有限公司

Amway (China) Daily Necessities Company Limited 美国安利(中国)日用品有限公司

2、招聘单位的标志(The logotype of the Recruiting Unit)

一般放在招聘广告标题的前边，但有时也可放在标题的后边。这是因为企业在招聘人才的同时，还要在读者心目中树立起该企业的形象。

3、招聘单位的简介(The Brief Introduction to the Recruiting Unit)

对企业进行广告宣传，以便让求职者对企业有一个基本的了解。如：

Krupp, one of the top ranking German Industrial groups active in Mechanical Engineering, Plant making, Automotive, Fabrication, Steel and Trading, is now widening its business in the People's Republic of China.

克路普是德国名列前茅的工业集团公司之一，从事机械工程，设备制造，装备，钢铁生产及贸易等业务，现正在扩大本公司在中华人民共和国的业务。

4、招聘的职位(The Job Titles Being Offered)

注明具体的空缺职位，是任何招聘广告必不可少的内容。 如果一则广告只有一两项孔雀职位，那么招聘的职位就往往用来做招聘广告的标题。 例如：

VACANCY FOR OPERATORS OF NC MACHINE TOOLS

数控机床操作员空缺

Job Opportunities: Typist & Office Clerk

就业机会：打字员和办公室职员

5、工作的职责(The Job Responsibilities)

工作的职责是具体说明空缺应担任的主要任务，以便让求职者明了自己是否有能力胜任这些工作。例如：

Responsibilities(工作的职责)

1)Locating and Appointing high caliber staff(寻找并聘用能力强的职员) 2)Terms and Conditions of employment(制定聘用条件)

3)Career Planning(制定工作计划)

4)Training(培训员工)

6、应聘的资格(The Qualification for Application)

应聘的资格，即应聘的要求，也就是对应聘者在性别、年龄、学历、经验、特殊才能、个性、居住地等方面提出的具体要求。英语常用Qualification，Requirements,等词语来表达。 例如：

Qualification(应聘要求)：

1) Experience working with foreign companies(由在国外公司工作的经历)

2) Proficient in English and Mandarin(能熟练运用英语和普通话)

3) Good at developing new business relationships(善于发展新的业务关系)

4) Personal confidence and aggressiveness a must(必须有信心和进取心)

5) Traveling within China a must(必须在国内出差)

6) Mature, dynamic, honest(思想成熟，精明能干，为人诚实)

7、提供的待遇(The Remuneration Being Offered)

在国内报刊上刊登的英语招聘广告，对待遇问题一般都提得比较笼统。例如：

We offer an attractive salary package, fringe benefits and opportunities for career development.

我们提供优厚的工资、福利和良好的职业发展的机会。

All positions offer highly competitive salaries, medical benefits and bonus. And of course, excellent training and career prospects.

所有职位都将获得颇具竞争力的工资、医疗福利和年度奖金，当然，还有良好的培训和职业前景。

8、应聘的方法(The Ways of Application)

目前，国内的英语招聘广告绝大多数采用邮寄信件的方法应聘。因此，要求应聘者邮寄个人简历、自传、毕业证书和学位证书及身份证复印件、照片等资料，并告知邮寄地址及收件人。如：

Successful applicants will be required to register through FESCO. Resumes together with a recent photograph and a contact telephone number should be sent to:

Office manager

Rolls-Royce International Limited-China

Room 14-05

International Building

19 Jianguo Men Wai Main Street

Beijing 100004

应聘成功者必须在外国企业服务公司进行登记。个人简历同近照一张及联系电话须寄往：100004 北京建国门外大街19号国际大厦14-05房 劳斯莱斯国际有限公司(中国)公司经理收

二、英文招聘广告的语言特点

1、创作新颖标题(Creating Some Novel Headings)

为了吸引读者的注意，获得最佳的广告效果，广告撰稿人经常会别出心裁地遣词造句，创造出新颖的标题。 如：

Hero Meets Hero(英雄识英雄)

It Is You Who Make Everything Possible(创造一切全靠你自己)

Are You Ready to Accept Challenges from a Transnational Enterprise?

(您愿意接受跨国企业的挑战吗?)

2、多用省略句(Employing Many Elliptic Sentences)

为了在有限的空间、时间、地点费用内船舶足够的信息以达到最佳广告效果，英文招聘广告大量使用省略句。例如：

Hard work and honesty a must. 工作勤奋和为人诚实是必备条件。(主语之后省略了is) Read and Write English. 会读和写英语(省略了情态动词can)

Qualifications needed: 所需资格：(省略了从句which are)

3、利用各种短句( Utilizing Various Kinds of Phrases)

一般用于说明工作职责和应聘资格(要求)两项内容中。 如：

Good communication skills(良好的交际技能)

Ability to work in a team under pressure(能够在集体中承受压力进行工作)

4、常用祈使句(Using Imperative Sentences Frequently)

一般用来说明应聘方法。表示礼貌，使读者感到亲切，开头都用个“请”字。如： Please apply in your own handwriting with full English resume and resent photo to: 请亲自誊写详细的英文简历并附上近照寄：

Please highlight the position you apply for at the bottom of the envelope.

请在信封下方注明你所应聘的职位。

Please call 0510-5807123-3629 for interviewing.

请致电0510-5807123-3629 商定面试事宜。

5、采用缩略词(Making Use of Abbreviations)

为了节省广告撰稿人的状告时间与读者的阅读时间，以及节省广告的篇幅和广告的费用，英语广告中能用缩略的词语都尽可能缩略。如：

Dept=Department 部门 CV=Curriculum Vitae 个人简历

JV=joint venture 合资 G.M.=General Manager 总经理

ad=advertisement 广告 add=address 地址

att=attention 收信人 corp. Ltd.=corporation limited 有限公司

ID=identification 身份证

三、英文招聘广告常用的资格要求

1、个人素质(personal Qualities)

A person with ability plus flexibility should apply.要有能力及适应力强的人。

A stable personality and high sense of responsibility are desirable. 须个性稳重，具有高度责任感。

Enthusiasm organised working habits more important than experience. 有工作热情和有条不紊的办事习惯，经验不拘。

Being active, creative and innovative is a plus. 思想活跃，有首创和革新精神尤佳。

The main qualities required are preparedness to work hard, ability to learn, ambition and good health. 主要必备素质是吃苦耐劳精神好、爱学习、事业心强和身体棒。

2、语言能力(Language Proficiency)

Ability to communicate in English desirable.许会用英语进行沟通。

An excellent understanding of English would be mandatory. 具备出色的英文理解能力。 Working command of spoken & written English is preferable. 有英文说、写应用能能力者优先考虑。

Able to speak Mandrin and the Guangtong dialect. 会说普通话和粤语。

3、电脑知识(Computer Literacy)

Computer operating skill is advantageous. 有电脑操作技术者尤佳。

Good at computer operation of windows. 须精通使用Windows进行电脑操作。

Be familiar with CAD/CAM preferable. 熟悉CAD/CAM者优先考虑。

4、工作经验(Occupational Experience)

Working experience in foreign company is preferable. 又在外资公司工作的经验者优先。 At least 2 years in operating NC machine tools. 至少有2年操作数控机床的经验。 Familiar with international trade issues will be an added advantage.

熟悉国际贸易问题者尤佳。

5、其他要求( Miscellaneous Requirements)

Not more than 30 years.年龄不超过30岁。

Male / Female. 性别不限(男女均可)

联想英文广告语 篇9

ANTA will never stop Keep Moving ...

Background music:

We are the champions This is a very inspirational song "We are the champion", and the screen content is very appropriate, Anta never stop, everyone is the champion, as long as you never stop working hard.

Description:

Anta in the second half of 20xx launched its new ad - We are the champions. Accompanied by the "Anta, Keep moving never stop," the atmosphere and inspirational advertising language. The advertisement screen is composed of one athlete's sweaty but sadly fragmented, supplemented by a highly motivating copy of "Let the Scar be Your Medal," emphasizing "Let the world's injustice bow in front of you!" Inspiring people to rise up with Fight their own fate, telling young people to face life tive to the simple product introduction of the ad, it is undoubtedly unique. I believe that as long as people see this slogan, will feel the power forward! Keep moving never stop ... ...

"" Let the heart be your declaration, so that the scars become your medal, let the world unfair in front of you bow "" "Farmhouse in the unknown table tennis players, no one cheer on the country road running teenager, fence In the hard training practicing basketball player, scarred extreme sports enthusiasts, repeated failure of the weightlifting girl, accompanied by the queen of the band "We are the champion" rhythmic music, Anta in September 20xx launched a new commercials, which is A picture of a strange but sincere face. Advertising ideas:

Advertising is ANTA products, but it does not directly describe the quality of the product, but an indirect expression, the athlete's strong will, unyielding spirit given to the product, so that the product has a human vitality.

Advertising is a little story about, high-pitched music, hard training, coupled with incomparably passionate text, "Let the scars become your medal," but we never stop, the perfect combination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image.

Advertising appeals

Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers.

Ways of appeal:

Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people's heartstrings, and make people memorable, the feelings of the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond the picture point of view, it creates a rendering of the atmosphere and mood to people a word A sense of endless aftertaste. In the design of advertising, the aesthetic will be integrated into the creative surface, cleverly "emotional input", through the use of a variety of lyrical techniques, the introduction of consumers, "emotion, blend of things, I blend, , The natural will make the consumer emotional resonance.

Anta never stop the emotional appeal of advertising the target audience is the consumer, and today's consumers are no longer purely the pursuit of material satisfaction, they not only require ads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressive emotional appeal advertising is always easy to attract the attention of consumers and interest, play a guiding role in consumption.

Ad appeal subject:

Focus on publicity product image, Anta this brand is through the efforts to be successful. "Peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy

Overview

Anta is China's domestic sporting goods in the king! All along, Anta to the price for mass consumption, excellent design by the people's favorite! The pursuit of dynamic, the pursuit of excellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side!

联想英文广告语 篇10

一、英文招聘广告的组成

英文招聘广告通常有如下此内容组成：

1、招聘单位的名称(The Name of the Recruiting Unit)

一般单独摆在第一行，排版时用粗体字， 以标题的形式出现。如：

Avon(Shanghai)Company Limited 上海雅芳有限公司

Amway (China) Daily Necessities Company Limited 美国安利(中国)日用品有限公司

2、招聘单位的标志(The logotype of the Recruiting Unit)

一般放在招聘广告标题的前边，但有时也可放在标题的后边。这是因为企业在招聘人才的同时，还要在读者心目中树立起该企业的形象。

3、招聘单位的简介(The Brief Introduction to the Recruiting Unit)

对企业进行广告宣传，以便让求职者对企业有一个基本的了解。如：

Krupp, one of the top ranking German Industrial groups active in Mechanical Engineering, Plant making, Automotive, Fabrication, Steel and Trading, is now widening its business in the People's Republic of China.

克路普是德国名列前茅的工业集团公司之一，从事机械工程，设备制造，装备，钢铁生产及贸易等业务，现正在扩大本公司在中华人民共和国的业务。

4、招聘的职位(The Job Titles Being Offered)

注明具体的空缺职位，是任何招聘广告必不可少的内容。 如果一则广告只有一两项孔雀职位，那么招聘的职位就往往用来做招聘广告的标题。 例如：

VACANCY FOR OPERATORS OF NC MACHINE TOOLS

数控机床操作员空缺

Job Opportunities: Typist & Office Clerk

就业机会：打字员和办公室职员

5、工作的职责(The Job Responsibilities)

工作的职责是具体说明空缺应担任的主要任务，以便让求职者明了自己是否有能力胜任这些工作。例如：

Responsibilities(工作的职责)

1)Locating and Appointing high caliber staff(寻找并聘用能力强的职员) 2)Terms and Conditions of employment(制定聘用条件)

3)Career Planning(制定工作计划)

4)Training(培训员工)

6、应聘的资格(The Qualification for Application)

应聘的资格，即应聘的要求，也就是对应聘者在性别、年龄、学历、经验、特殊才能、个性、居住地等方面提出的具体要求。英语常用Qualification，Requirements,等词语来表达。 例如：

Qualification(应聘要求)：

1) Experience working with foreign companies(由在国外公司工作的经历)

2) Proficient in English and Mandarin(能熟练运用英语和普通话)

3) Good at developing new business relationships(善于发展新的业务关系)

4) Personal confidence and aggressiveness a must(必须有信心和进取心)

5) Traveling within China a must(必须在国内出差)

6) Mature, dynamic, honest(思想成熟，精明能干，为人诚实)

7、提供的待遇(The Remuneration Being Offered)

在国内报刊上刊登的英语招聘广告，对待遇问题一般都提得比较笼统。例如：

We offer an attractive salary package, fringe benefits and opportunities for career development.

我们提供优厚的工资、福利和良好的职业发展的机会。

All positions offer highly competitive salaries, medical benefits and bonus. And of course, excellent training and career prospects.

所有职位都将获得颇具竞争力的工资、医疗福利和年度奖金，当然，还有良好的培训和职业前景。

8、应聘的方法(The Ways of Application)

目前，国内的英语招聘广告绝大多数采用邮寄信件的方法应聘。因此，要求应聘者邮寄个人简历、自传、毕业证书和学位证书及身份证复印件、照片等资料，并告知邮寄地址及收件人。如：

Successful applicants will be required to register through FESCO. Resumes together with a recent photograph and a contact telephone number should be sent to:

Office manager

Rolls-Royce International Limited-China

Room 14-05

International Building

19 Jianguo Men Wai Main Street

Beijing 100004

应聘成功者必须在外国企业服务公司进行登记。个人简历同近照一张及联系电话须寄往：100004 北京建国门外大街19号国际大厦14-05房 劳斯莱斯国际有限公司(中国)公司经理收

二、英文招聘广告的语言特点

1、创作新颖标题(Creating Some Novel Headings)

为了吸引读者的注意，获得最佳的广告效果，广告撰稿人经常会别出心裁地遣词造句，创造出新颖的标题。 如：

Hero Meets Hero(英雄识英雄)

It Is You Who Make Everything Possible(创造一切全靠你自己)

Are You Ready to Accept Challenges from a Transnational Enterprise?

(您愿意接受跨国企业的挑战吗?)

2、多用省略句(Employing Many Elliptic Sentences)

为了在有限的空间、时间、地点费用内船舶足够的信息以达到最佳广告效果，英文招聘广告大量使用省略句。例如：

Hard work and honesty a must. 工作勤奋和为人诚实是必备条件。(主语之后省略了is) Read and Write English. 会读和写英语(省略了情态动词can)

Qualifications needed: 所需资格：(省略了从句which are)

3、利用各种短句( Utilizing Various Kinds of Phrases)

一般用于说明工作职责和应聘资格(要求)两项内容中。 如：

Good communication skills(良好的交际技能)

Ability to work in a team under pressure(能够在集体中承受压力进行工作)

4、常用祈使句(Using Imperative Sentences Frequently)

一般用来说明应聘方法。表示礼貌，使读者感到亲切，开头都用个“请”字。如： Please apply in your own handwriting with full English resume and resent photo to: 请亲自誊写详细的英文简历并附上近照寄：

Please highlight the position you apply for at the bottom of the envelope.

请在信封下方注明你所应聘的职位。

Please call 0510-5807123-3629 for interviewing.

请致电0510-5807123-3629 商定面试事宜。

5、采用缩略词(Making Use of Abbreviations)

为了节省广告撰稿人的状告时间与读者的阅读时间，以及节省广告的篇幅和广告的费用，英语广告中能用缩略的词语都尽可能缩略。如：

Dept=Department 部门 CV=Curriculum Vitae 个人简历

JV=joint venture 合资 G.M.=General Manager 总经理

ad=advertisement 广告 add=address 地址

att=attention 收信人 corp. Ltd.=corporation limited 有限公司

ID=identification 身份证

三、英文招聘广告常用的资格要求

1、个人素质(personal Qualities)

A person with ability plus flexibility should apply.要有能力及适应力强的人。

A stable personality and high sense of responsibility are desirable. 须个性稳重，具有高度责任感。

Enthusiasm organised working habits more important than experience. 有工作热情和有条不紊的办事习惯，经验不拘。

Being active, creative and innovative is a plus. 思想活跃，有首创和革新精神尤佳。

The main qualities required are preparedness to work hard, ability to learn, ambition and good health. 主要必备素质是吃苦耐劳精神好、爱学习、事业心强和身体棒。

2、语言能力(Language Proficiency)

Ability to communicate in English desirable.许会用英语进行沟通。

An excellent understanding of English would be mandatory. 具备出色的英文理解能力。 Working command of spoken & written English is preferable. 有英文说、写应用能能力者优先考虑。

Able to speak Mandrin and the Guangtong dialect. 会说普通话和粤语。

3、电脑知识(Computer Literacy)

Computer operating skill is advantageous. 有电脑操作技术者尤佳。

Good at computer operation of windows. 须精通使用Windows进行电脑操作。

Be familiar with CAD/CAM preferable. 熟悉CAD/CAM者优先考虑。

4、工作经验(Occupational Experience)

Working experience in foreign company is preferable. 又在外资公司工作的经验者优先。 At least 2 years in operating NC machine tools. 至少有2年操作数控机床的经验。 Familiar with international trade issues will be an added advantage.

熟悉国际贸易问题者尤佳。

5、其他要求( Miscellaneous Requirements)

Not more than 30 years.年龄不超过30岁。

Male / Female. 性别不限(男女均可)

联想英文广告语 篇11

LEDLENSER lamp, life, eye-dotting.

Description:

The final touch of life: the finishing touch in the home environment. Elegant and elegant, without a trace of vulgar contrived, graceful, with the sense of the times, just right to meet the needs of the fashion home. . Easy to understand, catchy.

Point: that can have a multi-energy systems, will not give you the trouble of power outages.

Eye: meaning LEDLENSE has a human kind of soul, soft design, both to ensure that you comfortable in its light range of reading and writing, without disturbing others rest, take care of your family.

Large flow, covering a wide range of transport time is long. So the taxi as the carrier of advertising will weave out the city's largest outdoor rtising media bright and eye-catching shape, a good communication effect, not only allows enterprises, products in the market long-term maintenance of brand image and enhance visibility, and can cooperate with strategic promotions or seasonal product promotion activities, so as to achieve rapid customer brand image, Affecting consumer purchasing decisions. The formation of non-stop information tips advertising purposes.

1, the new media

New media, new ideas, new attraction, new attention, advertising in the new media will often play an unexpected effect, if combined with newspapers, television, outdoor and other media to "speculation" will bring more News effect.

2, flexible mobility

According to the survey data show: bus body 38%, 23% waiting room, subway light rail 11%, 14% outdoor, 9%

Page 2 of 3

From this, the bus body is the most able to grasp the eye, then, we analyze the bus body, it is easy to see that its main advantage is the "mobility", taxi LED media is all outdoor unparalleled a strong liquidity Media, it is not subject to line restrictions, no geographical restrictions, streets, everywhere.

3, strong visual impact

Forced to watch the crowd, because he is mobile, content-rich, because the taxi LED media to seize the people have this feature of curiosity.

4, thousands of cost-effective low cost

According to quark market research company data show that: the mainstream media in the country, the highest cost of thousands of people magazine is 20.8 yuan, followed by television advertising 20.64 yuan, newspaper advertising 10.28 yuan, 4.43 yuan radio ads, 1.19 yuan body advertising taxi LED advertising Less than 1 yuan. Taxi LED advertising can be described as a truly "one point investment, the percentage of revenue"

5, quick response

Taxi LED advertising, advertising can be replaced within a day, one day can spread throughout the urban areas, spread like a plague, the reaction is like a nuclear explosion.

联想英文广告语 篇12

Anta (China) Co., Ltd. Was founded in 1991, the Hong Kong International Investment Limited, the Anta (Fujian) Footwear Company Limited, Beijing Anta Oriental Sporting Goods Co., Ltd. More than 10 years, Anta companies adhering to the "peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy, through unremitting efforts, has developed into the largest production and marketing-oriented integrated sporting goods enterprises. Anta logo: Chi:

The entire symbol for the letter "A" font body, by four different radius of the intersection of circular arc and sound into. The overall composition is simple and generous, dynamic. Graphic bright red color represents the vitality of ANTA and enterprising spirit. "Anta" is the Chinese "Anta" in English, in Greek means "the mother of the earth." But also reflects the ANTA people continue to innovate, dare to struggle and challenge the spirit of self-expression of the ANTA enterprises are determined to do the national "Anta", a century of "Anta" and the world's "Anta."

Product Description:

Anta is to promote individuality, advocacy through sports show themselves, so ANTA brand is the core of modern sports spirit. Anta and Nike is not the same path, Nike pursuit of sports, sports and sports to a certain type of items appear, and more Anta is a sports leisure image. Anta do not want to do the Chinese Nike, but to do the Chinese Anta, Anta world. Is to establish their own distinct personality, become "China and the world like the Anta". Product Positioning:

16- to 28-year-old crowd,

Belonging to high-end products

Sports products ad appreciation:

Case Background

Anta is mainly engaged in the design, development, manufacture and marketing of ANTA brand sports shoes, clothing and accessories, is the leading sports brand, since 20xx, ANTA has 6 years to become China's sports shoes market share of the first brand.

Brand official website carrying ANTA dealers, media, investors, consumers and other multiple communication responsibilities of the audience, in the creative design, we strive to style in simple, atmosphere, in the transfer on the fashion, innovation; strive to shape the ANTA brand international imageAnd fashion characteristics. The site to "Keep Moving" never stop "as the creative concept, the main KV loop structure of a" more than "the brand world, not only convey the brand spirit of Anta, but also reflects the brand vitality of Anta, with various target audiences Communication to achieve a good impression.

联想英文广告语 篇13

a sport winning sport

Win to want

With sports labeled

Also played tricks

Play with fun sports

More play out of the heartbeat

With the movement, or to the opponent point of color, or to return some of his teammates

Even if they say you can not prove with the movement

Because of the movement, will not look down on who uses exercise

Get rid of boredom

Cross friends

Traveled the world

See the hearts of God

To create their own miracle

With exercise

No matter why

Because of sports, do not care about reason

联想英文广告语 篇14

The Oriental scientific instrument import and export group co., LTD is a large holdings of the Chinese academy of sciences professional foreign trade group co., LTD., founded in October 22, 1983. Company scale has amounted to hundreds of millions of dollars in the current year and for many years is listed as one of the largest 500 import and export enterprises in China.

Now we welcome chemical instruments a salesman. Your responsibilities are in charge of regional market development and sales, familiar with uv, HPLC, GC, LC/MS, GC/MS and other biological scientific instruments. You will need to have at least a bachelor's degree in chemistry, biology, food, environmental protection, medicine and other relevant

professional and work background is preferred. You should have good interpersonal communication and language expression ability, good

English reading and writing ability and skilled computer operation ability. If you are interested in the job, Please send your resume to our company.

联想英文广告语 篇15

BMW car slogan - even if you split it in pieces, it is still a beauty. Driving pleasure, innovation limit.

BMW 7 series of automotive advertising language --- life art only you respect the Mercedes - Benz car advertising language --- leading the times, control the future.

Audi car advertising language --- break through science and technology, inspire the future

Cadillac car slogan --- the strength, speed and luxury blend

Franklin car slogan --- a car will never give you trouble

Volkswagen advertising slogan --- out of car love car value model

Volvo (car) language --- caring life, enjoy life () Ford Motor ad language --- your world, from unbounded

Nissan car advertising language --- beyond the future

Bondiak car advertising language --- sitting inside is a good thing, was seen sitting in it is a pleasure. Chrysler - you do not buy a car to consider our Chrysler car that you suffer, not only you lose, we also suffer.

Philip special car advertising language --- create a new era of Fiat, reborn, menacing, super Leimax 1000. Hyundai Motor Advertising Language - Managing Modern Achievement

Skoda car slogan --- simple, smart;

Citroen car slogan --- want to be before you ... Article II: The most classic of the 100 car advertising language The most classic of the 100 automotive advertising language December 21, 20xx Friday 19:43

Roewe --- innovation plastic classic

FAW-Volkswagen Sagitar --- students for the strong

Brilliance Junjie --- all the way to me

Ford Focus --- live wonderful

Chery a5 --- Chery a5, reward "core" pleasing to the eye

Shanghai Volkswagen Passat Leadership --- Chi in control

FAW Mazda wagon --- a car, the definition of a life

BMW 5 Series Extended Edition --- there is capacity, is Yue

BMW 7 Series auto advertising language --- life art only you with respect

Mercedes-Benz advertising language --- leading the times, control the future

Audi car advertising language --- break through science and technology, inspire the future

Audi a4 car advertising language --- dynamic legend

Audi 100 car advertising language --- take the China Road, by FAW Audi

Cadillac car slogan --- the strength, speed and luxury blend

Franklin car ad language --- a car will never give you trouble VW car advertising language --- out of car love car value model

Volvo (car) advertising language --- caring life, enjoy life () Ford Motor ad language --- your world, from unbounded

Nissan car advertising language --- beyond the future

Bundyak car ad language --- sitting inside is a good thing, was seen sitting in it is a pleasure but its performance has been improved

联想英文广告语 篇16

Mita America life is more beautiful because of Mita

Tong a song to joy into the tens of thousands of households for you to rattan jie good life

US Di furniture to shape the first to the first

Fuya furniture for all the children

Peacock Wang furniture green furniture

healthy lifestyle

Xuan Hongfang classical and modern perfect combination

Mid-year red furniture stability is an art

Time to witness the truth

Megden furniture to create China's first furniture brand bright Golden Heron furniture elegant design

Outstanding quality

A furniture to send interpretation of the Spanish original modern furniture fashion Stylish sofa real sofa specialists

Ai Kejia because it is not the best, so more efforts to Albertan superb quality

Eternal choice

US Sida of the United States Sida attachment hundred

Hundreds of US-Sida attachment

Di Gaulle furniture, the perfect combination of high quality furniture Austrian god mattress fragrance world

Wen Xiang sleep

Bluebird furniture fly to the world's brand

Haijun interpretation of luxury fashion show

Rokuro furniture interpretation of lifestyle

Royal Palace furniture, luxurious and elegant highlight the fashion Kinmen and Matsu family triumph home extraordinary extraordinary home music mattress good dreams of life

Rongxing furniture adjacent to the trend

Fei Yao unlimited future

IOC perfect home everything from the beginning of the Olympic Games in Hong Kong Giant good furniture giant Jiajia private choice

Nanyang Dick quality testimony strength

Giant Star Mattress Healthy Sleep Expert

Fu Le mattress for you to shape the health of every day 天工 furniture furniture · excellence

Zhongnan furniture to give you a warm home

Yabao furniture good home better

Big class sofa diamonds quality leader style

Smith Barney furniture to do the rich and elegant furniture in the United States

联想英文广告语 篇17

英文租房广告常用语解析英文租房广告常用语解析租房是一件头痛的事，尤其是现在房子难租。如果你想练习英文，不妨考虑租老外的房子。不光可以把选择范围扩大，还可以乘机了解东西方文化的差异。看西人报纸的租房广告，新来的人往往被一大串缩写搞得迷糊了。以下是一个简单的例子，教你如何理解英文租房广告。

FINCE-WARDEN, lrg 2br bsmt, new reno bright, lndry, eat-in kit, w-o balc, close to HSR/shops. No smoke/pets, +, 1st/last. 222-2222 - leave mess. FINCH-

WARDEN这间房是位于或邻近Finch和Warden街交界处。lrg 2br bsmt lrg=large，

2br=two bedrooms，bsmt=It is in a basement (below ground).这是地库的两房套间。(注意，两房是指两个睡房，洗手间，厨房，厅肯定是有的，所以不写出来) new reno bright reno=renovation，最近才装修过，很光亮lndry, eat-in kit, w-o balc lndry=laundry，指有洗衣机干衣机，eat-in kitchen指厨房大，可在厨房里放饭桌吃饭。w-o balc=walk out to a balcony，指有扇门打开可通阳台。close to TTC/shops靠近公共交通，购物商场No smoke/pets不接受吸烟或养宠物的租客+租金为一个月，外加水电煤气

1st/last首尾两个月的租金必须先交作为定金222-2222 - leave mess打电话222-2222留言联系房东

联想英文广告语 篇18

重要的，不是这双鞋

its not about the shoes

而是知道要往何处前进

its about knowing where you going却没忘记自己来自哪里

not forgeting where you started而是拥有面对失败的勇气

its about having with courage to fail遭受打击却依然坚定

not breaking when you are broken发挥所有潜力

taking everything youve been given成就更出色的自己

and make something better

重要的，是荣耀来临前的努力

its about work before glory以及内心深处的信念

in whats inside of you

无关个人是否相信

its doing what they say you can重要的，真的不是这双鞋 its not about the shoes

而是穿上他之后的你

its about what you do in they勇敢做你自己

its about being who you are born to be

联想英文广告语 篇19

FINCE-WARDEN, lrg 2br bsmt, new reno bright, lndry, eat-in kit, w-o balc, close to HSR/shops. No smoke/pets, +, 1st/last. 222-2222 - leave mess. FINCH-

WARDEN这间房是位于或邻近Finch和Warden街交界处。lrg 2br bsmt lrg=large，

2br=two bedrooms，bsmt=It is in a basement (below ground).这是地库的两房套间。(注意，两房是指两个睡房，洗手间，厨房，厅肯定是有的，所以不写出来) new reno bright reno=renovation，最近才装修过，很光亮lndry, eat-in kit, w-o balc lndry=laundry，指有洗衣机干衣机，eat-in kitchen指厨房大，可在厨房里放饭桌吃饭。w-o balc=walk out to a balcony，指有扇门打开可通阳台。close to TTC/shops靠近公共交通，购物商场No smoke/pets不接受吸烟或养宠物的租客+租金为一个月，外加水电煤气

1st/last首尾两个月的租金必须先交作为定金222-2222 - leave mess打电话222-2222留言联系房东

英语学习的误区

我是一名英语教师，我喜欢教英语，因为这样我可以有许多死心塌地的学生。现在我想把一些我认为英语学习中的常见误区跟大家交流。

第一误区就是把五种技能学习变成单一的看懂。大家知道我们习惯上把英语学习分解成五项技能，听说读写译。这样分解是否科学，在此暂且不论，有不少学习者往往把是否看懂当成学习的标准。比如说，拿到一本口语教材，翻开几页一看，都看懂了，就认为太简单了，对自己不合适。这里的错误是把看懂代替了会说。看懂不等于会说。练习口语，内容不能难，目的是通过一些能看懂的内容来操练“上口”。也就是说，目的是让学习者通过练习，自己能说出书中相关的内容。口语教材的优劣首先要看语言是否能学到，是否地道。

第二误区是把知识当成技能。打个比方，假如你想学骑自行车。我给你一本题目叫“如何骑自行车”的书，把书从头背到底，甚至倒背如流。这时你有了专家级的关于如何骑自行车的知识。但是你肯定不会骑。原因是骑自行车不是简单的知识问题，它首先是一项技能。要学会一项技能，核心问题是练，光有书本知识是不行的。学外语当然比学骑自行车要复杂得多，但它首先也是一项技能，光看语法书，默背单词是远远不够的。必须练，要把知识变

成技能。知道不等于知道怎么做，知道怎么做不等于实际上会做。从知道怎么做到实际会做中间有个反复练习的环节，也就是苦功夫。学技能所遵循的原则是“做中得学”。

第三个误区是速成心理。必须认识到，要想学好英语，非得下一番苦功不可。世界上没有一个外国成年人不下苦功就能学好英语的。所谓的“速成”纯属无稽之谈。学好英语没有捷径，只有方法的好坏。比如记英语单词，低着头拼着命地默写，这就不是一个好办法。好的方法是大声地朗读，反复训练发音器官和耳朵，把声音铭刻在脑子里。这样既可以提高听力，又可以改进口语发音，还记了单词。默写只是训练了眼睛和手，可是它们不能替你听和说。

第四个误区是通过汉字记音。现在有人推广通过汉字来记英语发音，如“古帝拜”记good-bye。甚至把这种做法作为成果出版请奖。这是极其错误的，后果也是极其严重的。大家千万不要这么做。错误的道理在本文有限的空间里无法讲清楚。

第五个误区是重结果不重过程。应试教育是重结果，带来的后果是整天做模拟题，找出打勾的规律。这是教育的大敌。质量和学习效果取决于学习过程。大家一定要遵照学习的规律，一步一个脚印地真学。只要学习对路，好的结果自然会有。

第六个误区是对教师的依赖。大家要仔细揣摩我们常说的一句话：师傅领进门，修行在个人。这句话点出了学习的本质。任何一种学习，归根结底是在学生自身，而不是在老师。

第七个误区是缺乏系统性。现在市场上学英语的材料是铺天盖地。这是好事，但处理不好也会带来不良的后果。今天用这个教材、明天换另一个教材，学习便失去了系统性。我不是说我们不 要换教材，不好的教材，不适合的教材就是要换。但不能总是换个不停。好的做法应该是选中一套教材，以它为主，其余材料都作为补充材料。

我认为一个成功的学习者要具备下面6个要素。一是自信心，二是决心，三是毅力，四是自我管理，五是自我约束，六是求知的童心。我在这里作些简要说明。

先谈自信心。如何树立自信心有许多方法，我在这里强调的是不能伤了自己的自信心。一定不要过高要求自己，不能看到别人叽里呱啦说英语，就觉得自己不行。要看到自己一点一滴的进步，要想到的是积沙成塔，积流成河，而不是一步登天。

第二是决心。我们往往是多次下决心而从不付诸行动。所以大家在下决心的时候要把决心变成具体的学习计划。如制定周、月和学期计划 甚至是哪一个时间段应该学完什么内容都明确下来，通过这些计划把决心变成行动。

第三是毅力。毅力就是说不能三天打鱼，两天晒网。这是学好外语的大忌。我们今天学到的新东西，都是贮存在我们大脑的临时记忆里。临时记忆的东西有的只能保留几秒钟，最长的难以超过三天。假如你对贮存在临时记忆里的东西不进行再利用(recycling)。把它们从临时记忆贮存到长期记忆中，大脑就会把它们自动清除掉(因为大脑要保护它自己，不能把所有的临时信息都存着)。所以，一定要有反复学习的毅力。这里说的反复学，不是说去机械地重复原来学的东西，而是创造性地使用学过的东西。如把原来的听力变成朗读，把原来的朗读变成听力等。

第四是自我管理。你们中的许多人都是一身数任的人，有工作上的责任，有家庭上的责任，有亲朋好友的人际关系上的责任，等等。这些责任如果处理不好，都将跟你们的学习发生冲突。所以自我管理的能力显得特别重要。

第五是自我约束的能力。你们中的许多人都是成年人，享有很高的自由度。在学习上你们没有上课时间的约束和老师的约束，这既可以变成有利的条件，也可以变成不利的隐患。关键在你有没有自我约束力。假如你是足球迷，你能抗拒住足球赛的诱惑而去做作业，你就有了自我约束力。

第六是求知的童心。儿童见到不知道的东西都想知道，不会的都想试一把，而且不厌其烦地问个没完。假如我们学外语也有这颗求知的童心，我们就不怕学不好英语。你见到一样东西，不妨就问自己英文怎么说。不怕出丑，不厌其烦，孜孜不倦，你一定能够学好英语。

我要强调的是，学好英语绝不是一个简单的方法问题，而是一个“全人”的问题。所谓“全人”，英文叫"a whole person",就是素质全面的人。在此祝你们早日成为学好外语的一个全人。

二十四节气的英译法

二十四节气 The 24 Solar Terms:

立春 Spring begins.

雨水 The rains.

惊蛰 Insects awaken.

春分 Vernal Equinox

清明 Clear and bright.

谷雨 Grain rain.

立夏 Summer begins.

小满 Grain buds.

芒种 Grain in ear.

夏至 Summer solstice.

小暑 Slight heat.

大暑 Great heat.

立秋 Autumn begins.

处暑 Stopping the heat.

白露 White dews.

秋分 Autumn Equinox.

寒露 Cold dews.

霜降 Hoar-frost falls.

立冬 Winter begins.

小雪 Light snow.

大雪 Heavy snow.

冬至 Winter Solstice.

小寒 Slight cold.

大寒 Great cold